Calculate the ROI

Put a number on the time.

Enter the business’s own figures. The model compares what tracking the market costs today with a Groundswell workflow. The assumptions are Groundswell’s and are shown; each can be changed.

The business today

People who track the market2Hours each spends a week searching for projects6 hLoaded cost per hour$150Bids or proposals submitted a year30Win rate25%Average value per win$120kGross margin30%

Assumptions

Share of search time Groundswell replaces40%More bids from projects found earlier+5%Win rate change from earlier, better-fit bids+2 pts

Extra gross profit

$36k

Hours returned a year

221

Extra wins a year

+1.0

TodayWith Groundswell

Hours a year spent searching552331

Cost of that time$83k$50k

Wins a year7.58.5

Expected revenue$900k$1.0M

Extra wins a year+1.0

Extra gross profit$36k

Counted over 46 working weeks. Illustrative. Groundswell does not measure these effects for the business; the three assumptions are starting points to change.

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